Product information
IDUN Liv All In One Mascara
IDUN Liv All In One Mascara is a mascara that provides curled and long lashes with maximum volume. Developed for sensitive eyes, it nourishes and protects the lashes.
Full, long, and curled lashes with lots of volume - IDUN Minerals' new all-in-one mascara Liv creates a dramatic multidimensional effect and definition with just a few sweeps.
The creamy and vegan formula provides an intense, volumizing, and lengthening result that lasts all day. Liv is enriched with jojoba oil that strengthens and moisturizes, and high-grade mineral pigments provide intense color.
The mascara has a wide rubber brush that makes it easy to apply. All lashes, even the smallest ones, are separated without any clumps. Liv is water-resistant and can be removed with makeup remover (such as IDUN Minerals Cleansing Lotion or Cleansing Foam).
The launch will take place on March 8, 2020, on IDUN Minerals' ninth anniversary, which coincides with International Women's Day. The mascara Liv is named after a strong woman from Nordic mythology, and IDUN wants to uplift and celebrate all strong women.
The packaging of the mascara is made from a material that minimizes its weight and material usage, resulting in lower carbon dioxide emissions during transportation. It also makes it easier to recycle as all plastic is made from the same material.
100% vegan
Ophthalmologically tested
Ingredients
Aqua, Synthetic Beeswax, Glyceryl Stearate, Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax, Jojoba Esters, Glycerin, Stearic Acid, Palmitic Acid, Acacia Senegal Gum, Hydroxyethylcellulose, Caprylyl Glycol, Hydroxyacetophenone, Sodium Hydroxide, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol, Phenoxyethanol, May Contain (+/-): C.I. 77499 (Iron Oxides)
Please be aware that ingredient lists may change or vary from time to time. To confirm that an IDUN Minerals product is suitable for you, please check the ingredients list on the product packaging